Ulta Beauty Joins the Commercial Strip on Truman Boulevard
Festus, MO · October 1, 2026
Keep an eye out for paving equipment rumbling down Cromwell today as neighborhood street overlays get moving. You will definitely want the air conditioning cranked if you are cheering on the softball squad this afternoon.
The Lead
Commercial development along the Truman Boulevard corridor took a notable step forward as national cosmetics and salon retailer Ulta Beauty officially confirmed plans to open in the Twin City shopping district. The incoming store will occupy a prominent retail space along the shared commercial strip, introducing full- and part-time opportunities ranging from store management to salon specialists.
For local shoppers who have routinely traveled north toward Arnold or south to Farmington for specialty beauty products and styling, having a full-scale storefront keeps significant shopping trips close to home. Renovations and interior outfitting are slated to begin this month. Project representatives will kick off their local recruitment push over the coming weeks as work ramps up ahead of an expected early 2027 opening.
Local Pulse
Paving Crews Target Cromwell Road Repairs Roads Public works contractors begin final asphalt resurfacing today following extensive milling and base repairs across local neighborhood streets.
County Parks Expand Regional Martial Arts Parks Certified instructors launch new year-round taekwondo sessions this week across community recreation centers in Hillsboro and High Ridge.
Today's Outlook
- High 93°F · Low 73°F — Drizzle (40% chance of precipitation)
- Keep a light umbrella handy and drink plenty of water during today's sticky, unseasonable heat.
What's On Around Town
Today
Tigers Girls Varsity Softball vs. Jefferson Festus High School (501 Westwind Dr), 4:30 PM · Free Cross-county rivals face off on the diamond for an afternoon league match.
Tigers Boys Varsity Soccer vs. CRCP Festus High School Athletic Complex (501 Westwind Dr), 5:00 PM · Free Fast-paced non-conference soccer action under the late afternoon sun.
Tomorrow
First Friday at Turtle Cove Larry G. Crites Memorial Park (2232 Old State Hwy A), 3:00–8:00 PM · Free
Festus Varsity Football vs. North County Festus High School Stadium (501 Westwind Dr), 7:00 PM · Paid
Saturday
West City Trash & Treasure Expo Larry G. Crites Memorial Park (2232 Old State Hwy A), 8:00 AM–1:00 PM · Free
Mead on Main Viking Festival Four Brothers Mead (124 E Main St), Noon–9:00 PM · Free
Spotlight & Story
- Herculaneum Shot Tower
- In 1809, pioneer John Maclot constructed the first shot tower west of Pittsburgh atop the sheer limestone bluffs where Joachim Creek meets the river. Dropping molten lead 150 feet into water produced the musket balls Andrew Jackson’s soldiers fired at New Orleans.
Festus Daily Digest — compiled from local sources as of 6 AM. For breaking updates, follow your local newsrooms.
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